How to Set Up Sales and Discounts for Your Shop

Running promotions is one of the most effective ways to attract buyers and increase sales in your shop. Offering discounts can help your handmade products gain more visibility, encourage faster purchasing decisions, and introduce your brand to new customers.

On Thotfy, sellers have full control over their product pricing. You can run promotions by adjusting listing prices, offering limited-time discounts, and sharing your promotional offers through your shop page or external channels such as social media.

Below are the common ways sellers can set up sales and discounts for their shops.

Jump to a Section

• How to run a limited-time sale
  
• What types of discounts can you offer
  
• How to promote your discounts
  
• How to manage your current promotions
  
• Tips for running successful sales
  

How to Run a Limited-Time Sale

A sale allows you to offer a temporary discount on selected items in your shop. Limited-time promotions can help create urgency and encourage buyers to complete their purchase.

To set up a sale on Thotfy:

1. Sign in to your Thotfy seller account.
   
2. Go to your Seller Dashboard.
   
3. Open the Listings section.
   
4. Select the product you want to discount.
   
5. Update the product price to reflect your promotional offer.
   
6. Mention the promotion details in your product description or shop announcement.
   
7. Save and publish the updated listing.
   

You can run sales on:

• Selected products
  
• Seasonal collections
  
• Multiple listings in your shop
  
• Your entire shop inventory
  

Setting a clear start and end period for your promotion helps buyers understand that the offer is limited.

What Types of Discounts Can You Offer?

Sellers on Thotfy commonly run promotions using a few simple discount methods.

Percentage Discounts

Offer a percentage reduction on the product price.

Example:
10% off handmade tote bags

This type of promotion works well for shop-wide or category-based sales.

Fixed Price Discounts

Reduce the price by a specific amount.

Example:
₹200 off selected handmade products

This method works well when promoting higher-priced items.

Seasonal Promotions

Many sellers run discounts during popular shopping periods such as:

• Diwali
  
• Christmas
  
• New Year
  
• Wedding season
  

Seasonal sales often attract more buyers because many people shop for gifts during these times.

How to Promote Your Discounts

Creating a discount works best when buyers know about it. Promoting your offers can bring more visitors to your shop.

You can promote your discounts through:

• Shop announcements
  
• Product descriptions
  
• Social media posts
  
• Messages with interested buyers
  

Sharing promotions outside the marketplace can help introduce your shop to new audiences and potential customers.

How to Manage Your Current Promotions

It’s important to keep your shop information accurate while running a promotion.

To manage your discounts:

1. Go to your Shop Listings in your seller dashboard.
   
2. Review which products currently have promotional pricing.
   
3. Update the product price when the promotion ends.
   
4. Remove sale announcements once the offer expires.
   

Keeping your listings updated helps avoid confusion for buyers and maintains trust in your shop.

Tips for Running Effective Promotions

Successful promotions usually follow a few simple strategies.

Choose products that:

• Receive frequent views
  
• Are popular with buyers
  
• Work well for seasonal gifting
  

Additional tips:

• Use clear product photos to highlight your items.
  
• Mention the discount clearly in the product description.
  
• Ensure the discounted price still covers your product cost and shipping expenses.
  
• Prepare enough inventory if you expect increased demand.
  

Well-planned promotions can bring more visitors to your shop and encourage buyers to place orders.