How to Celebrate Dussehra by Selling & Buying Traditional Decor on Thotfy
“If you’re an artisan or small seller, here’s how to sell your items in the Dussehra season”
Selling on Thotfy for Dussehra
If you’re an artisan or small seller, here’s how to prepare and succeed in the Dussehra season.
1. What Products Are Especially in Demand for Dussehra
For Dussehra, buyers look for items that are:
- Auspicious & traditional: torans (door hangings), mango-leaf or fabric/flower based; images or motifs of Lord Rama, Goddess Durga, symbols like lotus, peacock, diyas.
- Illumination & light decor: diyas, candle holders, hand-painted candles — since light symbolizes removal of darkness.
- Altar / puja items: puja thalis, small statues, decorated trays, Pichwai plates that can act as backdrops or wall decor in puja nook.
- Entrance décor: torans, rangoli mats or stencils, floral garlands.
Focus your collection around those kinds of items.
2. Getting Started on Thotfy
- Reach out through Thotfy’s “Sell on Thotfy” process (they have onboarding for artisans).
- Plan designs specially for Dussehra: distinct colour palettes (reds, gold, maroon, green), motifs from Ramayana or Durga mythos can appeal well.
- Make inventory in advance — people start buying before the festival.
3. Listing Best Practices Tailored for Dussehra
- High quality photos showing the items in a Dussehra-setting: e.g., toran above the door, diyas lit in front of the puja altar, plates decorating the wall behind idols.
- Mention what makes the product special: if handmade, what materials used (clay, brass, natural dyes), how many diyas per set, how large, is it reusable.
- Use keywords related to Dussehra: “Dussehra decor”, “Dasara entrance toran”, “Rama Puja diyas”, “Victory of good decor”, etc. This helps buyers find you.
4. Pricing, Shipping, and Quality
- Because handmade items take time and care, price to reflect that, plus seasonal demand. But keep competitive.
- Ensure safe packaging — fragile items like clay or hand-painted items need extra cushioning.
- Offer delivery estimates considering festival rush.
5. Marketing & Growth During Festival
- Showcase new designs ahead of Dussehra (maybe around Navratri).
- Use social media: put up pictures of your onlin shop home decor inspirations, decor combos.
- Bundle items: e.g. toran + diya set + candle holder as a “Dussehra decorate” pack.
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Dussehra is more than celebration — it’s an opportunity to bring spirituality, beauty, light, and heritage into our homes. For makers, selling traditional decor on platforms like Thotfy can reach people who want these authentic touches. For buyers, choosing well-crafted, meaningful pieces helps turn homes into sacred spaces filled with festive glow.
Celebrate Dussehra with decor that reflects the triumph of good, with light, with art, with tradition.